see all articles

Minimum Viable Product: the First Step to Startup Success

Minimum Viable Product: the First Step to Startup Success

Are you someone who has a game changing business concept? Feeling uncertain about how to begin? Well let me introduce you to the MVP – the Minimum Viable Product. It's like the ingredient that sets the foundation for a startup and here’s why.

What is an MVP?

MVP stands for Minimum Viable Product. It's the most basic version of your product that still allows you to release it to market. Think of it as your idea's first trip outside the lab. It's not the final masterpiece – it's the sketch that lets you test, learn, and improve.

Why start with an MVP?

  1. Saves time and money: Building an MVP is like testing the waters with the tip of your fingers before jumping in. It allows you to test your hypothesis on the market fast and at a lower cost than developing a fully-fledged product, lowering your risk if things don’t go as planned.
  2. Faster feedbacks: An MVP gets your concept in front of real users fast. Feedbacks are invaluable and more accurate than any prediction.
  3. Focus on core value: It helps focus on the core functionality that solves the main problem for your customers. Strip it down to what really matters – what your product's all about.
  4. Attracts investors: An MVP can show potential investors that your idea has traction. It's proof that you're not just all talk – you have something concrete that works and meets a market need.
  5. Paves the way for improvement: With an MVP, you can iterate – which is a fancy way of saying you can make your product better, step by step, based on solid data and user feedback, not just gut feelings.

Misconceptions about MVP development

When it comes to MVPs, there's a lot of buzz and just as many myths. Let's clear the air:

  1. MVP means low quality: MVP doesn't mean a half-baked, shoddy version of your product. It's about focusing on quality over quantity, delivering a solid, well-designed core feature set that really works.
  2. It's the final product: Some think once the MVP is out, the job's done. Nope, the MVP is just the beginning. It’s a step in the direction of ensuring that what you are building is needed.
  3. MVPs are only for tech companies: While tech startups often use MVPs, the concept applies to any business. Whether you're opening a café or launching a fashion line, starting small helps you test the waters without sinking the ship.
  4. More features mean a better MVP: It's easy to think that more features will make your MVP more appealing. But the truth is in the principle that “less is more”. It's about doing one thing exceptionally well, not a dozen things just okay.
  5. Involves custom software development: While developing a custom software allows doing many things, it also requires heavy resources. Often, using existing tools such as Google Forms, Airtable, Notion, Webflow, Bubble, … allows you to quickly build a solution that allows to test your ideas without going through the complexity of coding a full solution from scratch.

Remember, an MVP is about learning as much as possible with the least effort. It's a tool to test assumptions, gather data, and guide your future development.

How we help build your MVP

As a software development company specialized in helping startups, we're your tech partner in this exciting journey. Here's what we do:

  • Understand your vision: We listen to your idea and understand the problem you're solving.
  • Strategize: We help you identify the key features that will make your MVP viable and valuable.
  • Develop: Our team of developers gets to work, building a functional MVP that's ready for market testing.
  • Support: We stand by you as you gather feedback, offering the technical support needed to make quick adjustments.
  • Iterate: Based on real user data, we help you refine your product for success.


An MVP is not just a product. It's a strategy, a mindset, and a path to creating something that people want. It's about being smart with the resources you have and getting to know your customers intimately, rapidly. And when you're ready to bring that MVP to life, we're here to make it happen.

Need help for a project?

Contact us

You may also like

See all articles
Trusted on Tech Behemoths50prosClutch review 5/5Swiss Startup Association partner